2024 the best coke in the world review

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(as of Dec 19, 2024 19:03:08 UTC - Details)

A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche” (Publishers Weekly).

Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen’s engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the original Coca-Cola formula and then struggled to get the cocaine out of the recipe. After many tweaks, he finally succeeded in turning a backroom belly-wash into a thriving enterprise.
 
In 1919, an aggressive banker named Ernest Woodruff leveraged a high-risk buyout of the Candlers and installed his son at the helm of the company. Robert Woodruff spent the next six decades guiding Coca-Cola with a single-minded determination that turned the soft drink into a part of the landscape and social fabric of America. Written with unprecedented access to Coca-Cola’s archives, as well as the inner circle and private papers of Woodruff, Allen’s captivating business biography stands as the definitive account of what it took to build America’s most iconic company and one of the world’s greatest business success stories.

ASIN ‏ : ‎ B01543FEE4
Publisher ‏ : ‎ Open Road Media; Reprint edition (October 27, 2015)
Publication date ‏ : ‎ October 27, 2015
Language ‏ : ‎ English
File size ‏ : ‎ 13166 KB
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Enabled
Word Wise ‏ : ‎ Enabled
Print length ‏ : ‎ 514 pages
Reviewer: Kelley Ridings
Rating: 5.0 out of 5 stars
Title: Brilliant history of Coca Cola.
Review: This book is absolutely riveting from start to finish. A brilliant history of Coca Cola as a product, and a company. It’s a history as well as a study of growing a business that produced a product that came to epitomize and dominate the 20th and now 21st centuries. Perhaps no single brand is more ubiquitous worldwide as Coca Cola.This book heavily delves into the inner workings of the Coca Cola company. It explores the motivations of each of its leaders, including Robert Woodruff who ran/dominated the company for 60 plus years and oversaw its rise to global dominance.No company with such a massive presence and a history spanning over 130 years (and counting) can have a totally spotless record. Coca Cola had its blunders (New Coke anyone?), but it has had far more success than any competitor and almost any other company out there.Frederick Allen captures the essence of the company and its leadership in engaging prose with a style that is fast paced and accessible. This is truly a brilliant book that is well worth the read.

Reviewer: Grumpy Geezer
Rating: 4.0 out of 5 stars
Title: An Interesting Tale
Review: The story of Coca Cola is truly an amazing tale, and truly and American experience. The author allows us all of the inside information regarding it's beginnings including an real understanding of the times and culture. The story is full of diverse human personalities with all of their strengths and failings. The weakness of the book comes in the middle when the minutia bogs it down. Sometimes less is more and that is likely the case here. But overall this is an interesting and entertaining read.

Reviewer: History Dean
Rating: 5.0 out of 5 stars
Title: A True Life Multi-generation Saga Hidden in a Business History
Review: A surprisingly interesting story of the history of the iconic brand and drink. As someone who doesn't even like Coke, I was leery of this book but it turned out to be an excellent read. As much saga as business history, the author traces the lives of the powerful men who shaped Coca-Cola over more than a century. The author brings these people to life, highlighting both their triumphs and failures. Focused heavily on the first 75+ years of the company, the book nonetheless shows the evolution of a minor drink in a minor city into a worldwide brand that has had major impacts in the growth of wealth in Atlanta.The people are fascinating and flawed, the business has ups and downs and throughout most of the time, a couple of powerful families fight among themselves for power and control. It has all the makings of a good novel wrapped in a true story.

Reviewer: Lobot
Rating: 5.0 out of 5 stars
Title: The epic story of how Coca-Cola became an empire
Review: Great book for anyone in management or an executive. It’s a fascinating look at the personalities and production changes in the company. Everyone I know has read it loved it.

Reviewer: rose Southey
Rating: 4.0 out of 5 stars
Title: Fascinating reading
Review: Really interesting . It is amazing that coke ever survived, considering all the goings on within the company. I enjoyed the history of the times. The ending was very abrupt - I was expecting to read the next chapter only to find that the book was finished.

Reviewer: Amazon Customer
Rating: 3.0 out of 5 stars
Title: Badly needs editing
Review: An interesting tale in dire need of a thorough edit. Makes for an amusing read when the author feels the need to add [sic] to direct quotes, while also regurlarly spelling 'this' as 'his', 'its' as 'ifs', and missing full-stops. I am not a grammar stickler by any stretch, but the errors make for a more challenging read due to the need to interpret what the author may have meant. Lack of editing also means the story doesn't flow as well as it could, would love to read a revised version.

Reviewer: Bologi
Rating: 5.0 out of 5 stars
Title: Great Book
Review: Amazing Book.

Reviewer: Carolyn Strong
Rating: 5.0 out of 5 stars
Title: Knowing more about CocaCola
Review: As a collector of CocaCola memorabilia, quite a few people comment about cocaine being in my favorite drink. Well, turns out the story of this is quite complex and it seems to depend on which version of chemical tests you believe. I found this book fascinating and appreciated learning a lot more behind the decision makers at the CocaCola company. I especially loved the image collection.

Reviewer: Amazon Customer
Rating: 5.0 out of 5 stars
Title:
Review: The story is very good as the soft drink itself, but the tiny font size makes reading little inconvenient. I recommend reading it to all Coca-Cola lovers.

Reviewer: aditi
Rating: 5.0 out of 5 stars
Title:
Review: This book is great to learn about strategy and closely examine the mistakes made by such stalwarts! I recommend this book for everyone

Reviewer: Canadian Reviewer
Rating: 5.0 out of 5 stars
Title:
Review: Love the book... a little light on the marketing side. It went into a lot of detail about the people and the family stuff.

Reviewer: MOHJEET SINGH
Rating: 4.0 out of 5 stars
Title:
Review: This book gives an appropriate portion of history of Coca-Cola . BUT at some points I realise it became a biography of Robert Woodruff.

Reviewer: susan Knight
Rating: 1.0 out of 5 stars
Title:
Review: The book was useless. The type was so small that it was unreadable and I have good vision.......I would like to return it.