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How many pizzas are delivered in Manhattan? How do you design an alarm clock for the blind? What is your favorite piece of software and why? How would you launch a video rental service in India? This book will teach you how to answer these questions and more.

Cracking the PM Interview is a comprehensive book about landing a product management role in a startup or bigger tech company. Learn how the ambiguously-named "PM" (product manager / program manager) role varies across companies, what experience you need, how to make your existing experience translate, what a great PM resume and cover letter look like, and finally, how to master the interview: estimation questions, behavioral questions, case questions, product questions, technical questions, and the super important "pitch."

The Product Manager Role
What is a PM?
Functions of a PM
Top Myths about Product Management
Project Managers and Program Managers

Companies
How the PM Role Varies
Google
Microsoft
Apple
Facebook
Amazon
Yahoo
Twitter
Startups

Getting the Right Experience
New Grads
Making the Most of Career Fairs
Do you need an MBA?
Why Technical Experience Matters
Transitioning from Engineer to Product Manager
Transitioning from Designer to Product Manager
Transitioning from Other Roles
What Makes a Good Side Project?

Career Advancement
Tips and Tricks for Career Advancement
Q & A: Fernando Delgado, Sr. Director, Product Management at Yahoo
Q & A: Ashley Carroll, Senior Director of Product Management, DocuSign
Q & A: Brandon Bray, Principal Group Program Manager, Microsoft
Q & A: Thomas Arend, International Product Lead, Airbnb
Q & A: Johanna Wright, VP at Google
Q & A: Lisa Kostova Ogata, VP of Product at Bright.com

Behind the Interview Scenes
Google
Microsoft
Facebook
Apple
Amazon
Yahoo
Twitter
Dropbox

Resumes
The
Second Rule
The Rules
Attributes of a Good PM Resume
What to Include

Real Resumes: Before & After

Cover Letters
Elements of a Good PM Cover Letter
The Cover Letter Template
A Great Cover Letter

Company Research
The Product
The Strategy
The Culture
The Role
The Questions

Define Yourself
“Tell Me About Yourself” (The Pitch)
“Why do you want to work here?”
“Why should we hire you?”
“Why are you leaving your current job?”
“What do you like to do in your spare time?”
“Where do you see yourself in five years?”
“What are your strengths and weaknesses?”
Sample Strengths and Weaknesses

Behavioral Questions
Why These Questions Are Asked
Preparation
Follow-Up Questions
Types of Behavioral Questions

Estimation Questions
Approach
Numbers Cheat Sheet
Tips and Tricks
Example Interview
Sample Questions

Product Questions
About the Product Question
Type 1: Designing a Product
Type 2: Improving a Product
Type 3: Favorite Product
Preparation
Tips and Tricks
Sample Questions

Case Questions
The Case Question: Consultants vs. PMs
What Interviewers Look For
Useful Frameworks
Product Metrics
Interview Questions

Coding Questions
Who Needs To Code
What You Need To Know
How You Are Evaluated
How To Approach
Developing an Algorithm
Additional Questions & Solutions

Appendix
Top 1% PMs vs. Top 10% PMs
Be a Great Product Leader
The Inputs to a Great Product Roadmap
How to Hire a Product Manager

Publisher ‏ : ‎ CareerCup; First Edition (December 2, 2013)
Language ‏ : ‎ English
Paperback ‏ : ‎ 364 pages
ISBN-10 ‏ : ‎ 0984782818
ISBN-13 ‏ : ‎ 978-0984782819
Item Weight ‏ : ‎ 1.59 ounces
Dimensions ‏ : ‎ 6 x 0.82 x 9 inches
Reviewer: Jordan
Rating: 5.0 out of 5 stars
Title: For aspiring Product Managers it doesn’t get any better!
Review: For aspiring Product Managers it doesn’t get any better! Takes you through lots of interview examples and company specifics. A+

Reviewer: VictheReaderdotcom
Rating: 5.0 out of 5 stars
Title: Comprehensive and Astute in Recommendations
Review: Usually books like are full of platitudes and easy recommendations that make it seem like anyone is just steps away from the job of their dreams.This book did not do that for me - but thank God it didn't.What it did do is solidify that this role is where I have been heading towards without even knowing it, and while I may not be ready out of the box this second, I am super excited about my prospects, and feel completely prepared in knowing EXACTLY what I need to focus on to get where I want to go.I found the resume chapters extremely helpful in learning to frame the work I have done (which is nebulous and hard to explain as well) in an action/benefit focus, and it made me see past roles that didn't seem to fuel my current career path in a new light, which buoyed my confidence.I bookmarked and highlighted so many pages it got a bit ridiculous.The countless examples and ideas provided within have given me fodder for months of personal work ahead, not just to get this type of role, but to ensure I broaden my business acumen in specific skill sets to serve my current and future roles alike.I am getting geared up to go after an internal role in PM in the coming weeks, and these recommendations have already driven incredibly positive breakthroughs in ongoing personal reflections around my career - and even if I don't get the job this time, I know this is what I want, and any gaps in experience will simply set the stage for what I work on in the next financial year.Really awesome book. If I could give it ten stars I would.

Reviewer: San Franciscan
Rating: 4.0 out of 5 stars
Title: Product Management 101 - Interviewing in the age of social media and new tech
Review: This has been a difficult book for me to rate. On one hand, I really liked it. On the other hand, I couldn't stop thinking that it fell quite short on some aspects of product management. I will explain both of those reasons in more detail below, but let me first tell a bit about my background as I think it is relevant for this review.I have been in the industry for more than 20 years. Currently, I am the co-founder and Chief Product Officer of a startup that creates networking solutions for the Internet of Things. Previously, I worked for a very large networking vendor in both technical and business roles for more than 15 years. My last role there was a Sr. Product Manager in Office of the CTO. Previously, I held roles as a Product Line Manager (PLM) managing P&Ls north of $200 million. I was also a Program Manager managing multi-year multi-million dollar projects that won innovation awards etc. Throughout my career I coded things, launched products and tools that have been very successful and that are still in use. I also launched products that didn't take of as I had expected them to. I am an engineer by education, I have a EE degree and an MBA and several advanced certifications in business and technical domains. Although I don't have a background in CS, I code for personal projects and I also code for our startup. I have open source repositories on GitHub that have a total of 100 stars in total. I certainly won't claim I know much but I think I have had my fair share of experience dealing with technology, specifically in a B2B/Enterprise model.I try to keep myself refreshed by learning new things, reading books, working on side projects etc. That is the reason I read this book. I liked it and I also thought it missed some aspects while focusing only on a subset of a larger picture. That is what this review is about.First the good stuff. Product Management is a bit of a mystery for outsiders. It is partly science and partly art. There is no specific education for Product Management, which makes it a bit hard to grasp. To make matters worse, it may mean very different things in different companies. Sometimes it is perceived to be more of a marketing role, sometimes it is under engineering and so forth. On this topic, I think the authors have done a pretty good job in creating a fundamental structure for understanding Product Management and making it approachable for those who are aspiring to be Product Managers (mine was a bit of luck, I built a service as an engineer which became so successful that they asked me to lead a team to build it for external customers and launch it as a product manager). I liked that the authors gave specific examples on what product management means in different companies, I also liked that they outline paths for engineers and designers to become product managers, which makes a lot of sense.Authors provide some very good behavioral questions and reasoning behind those questions. I particularly enjoyed seeing that they busted some myths (as they explain, Product Managers are not CEOs of their products, however cool it may sound!). Many of those behavioral questions are also applicable to other roles that require soft skills (Project Management, Program Management, Customer Service etc.) as well and can easily be part of a study plan for interviews for those roles. I must admit, some of the estimation questions challenged me (I haven't done those in so generic ways for probably over a decade) and at times I felt intimidated, which is an indication of good balance.That made me think, how many times I have asked those generic questions myself while interviewing other PMs and the answer is, it wasn't much (I will explain why below). That also made me think what else was amiss.That brings us to stuff that I think can be improved. It feels that the authors' experience has been primarily in a B2C context and the book shows it. Content heavily skews towards consumer oriented Product Management. Majority, if not all examples and questions are around consumer products. Companies (Facebook, Google, Amazon, Microsoft etc.) in question are well known but they share a lot of common traits and pretty much all are consumer focused (and on a side note, it may be time to take out examples from Yahoo and Twitter). There are a few questions that venture slightly outside of B2C but it is an exception. Microsoft is arguably the only company that sits somewhere between B2C and B2B in this list, but the way it is covered is still through the lens of consumers. There is nothing wrong with this approach but it misses a perspective of Product Management for B2B, Enterprise Software and Hardware companies which have their own challenges.Three things that stood out the most for me was a lack of focus on go-to-market strategies, content creation and to a lesser degree, domain expertise. Go-to-market strategy and execution consumes a significant portion of a Product Manager's time and is thus reflected in interviews. Similarly, in most B2B companies, Product Managers are expected to create collateral in the form of presentations (not the fluffy stuff but the ones that have factual information), competitive analysis for sales teams, whitepapers, use-cases etc. A lot of time is also spent on helping sales teams to win deals by helping them with RFPs etc. These activities can intersect with those from marketing (and sometimes sales) but it is an important activity for Product Managers. So, these also are also reflected in interviews, depending on the experience and background of the candidate.Go-to-market is covered in some indirect ways but I didn't find it nearly complete enough. In real life, if I ever created and presented a business case without a fairly detailed go-to-market strategy to an executive team or even a wider PM team, that could have been the end of my career. And when I say go-to-market, I mean an in-depth plan with channel strategies, partnerships etc. Once again, we are talking B2B here. This is reflected in interviews and we expect people to come with at least some knowledge of and experience in go-to-market strategies. I didn't think the coverage of this in the book was enough.Second to go-to-market, there was also no mention of collateral creation. In our interviews, we expect people to demonstrate previous experience on content creation, let it be in the form of blog posts, technical white papers for engineers, product documentation etc. If you are applying for a product manager role in a B2B context, I'd recommend you to have some collateral that you can showcase. It can come in different forms depending on your experience and job history but this will be important.The last part is the lack of focus on domain expertise. This will depend on the industry, company and your previous experience but domain expertise is important for product management especially in B2B. So, while you may get generic estimation questions if you apply for junior roles, in more senior roles, you will be asked more specific replacement questions that require fairly in-depth domain knowledge. This brings out the other implicit assumption that I observed in the book. It is aimed at people who are planning to move to product management starting in more junior roles. There is a certain emphasis on fresh college graduates. So, examples and context make a lot of sense for that target group. But be aware that expectations can vary significantly beyond that target group especially for different industries and companies.All in all, I think this is a valuable book and I applaud the authors for writing it. I recommend it to anyone who is planning to venture into Product Management, also to seasoned Product Managers for some fun and refreshment (just put it into context and set your expectations accordingly). I enjoyed reading it and admittedly it helped me to refresh some topics that I haven't practiced for a while. I get a similar feeling when I open my books from college or MBA days and it feels refreshing at some level. But also understand that this is geared towards people who are in earlier stages of their careers and the content is skewed towards B2C companies and products. I think a different title would be much more accurate and to the point: "Product Management 101 - Interviewing in the age of social media and new tech"

Reviewer: Amazon Customer
Rating: 5.0 out of 5 stars
Title: Just accepted my Google PM offer
Review: And this book was my primary study guide. Let's be clear: you have to have the right skills, mindset, and experience to get a job; this book won't magically make you a qualified candidate! But what it will do is prepare you for the sorts of questions you'll face, with in-depth examples, clear writing, and an overview of the entire hiring process.The one thing that I wish this book had done better is emphasize the importance of your network; if you know great PMs, they can be a huge boon to finding opportunities and preparing for PM job interviews. But from estimation questions to business strategy questions and coding, this book will give you the confidence you need to walk into any PM interview and know that you're prepared.As someone who had never done big O notation, the summary of calculating algorithmic complexity was perfect. In my interviews at Google, I was required to provide both computation complexity and memory complexity for an algorithm I'd created. Without that summary, I would have been stuck. But instead, I nailed it. I would recommend this book to anyone even remotely interested in Product Management -- if you're wondering what a PM's day-to-day is like, it's an amazing overview. If you're wondering what makes some PMs great, it's invaluable. Whether you're looking to "crack the interview" or just understand success in your own job, it's just deep enough to help you find your own way, and just broad enough to cover the important bits. Thanks, Gayle!As a very minor side-note, there are a few typos in the book; I'm sure they will be corrected in a future version.

Reviewer: Família Santiago Mourato
Rating: 5.0 out of 5 stars
Title:
Review: Faz um compilado de tudo que o novo PM pode abordar e explorar nas entrevistas. Excelente!

Reviewer: Mukta
Rating: 5.0 out of 5 stars
Title:
Review: Thanks Gayle and Jackie for writing this wonderful book. The structure, questions, concepts and answers are detailed and gives us a thought process to crack the toughest Product Management questions. There is also a good mix of technical, non technical and design questions.I was recently able to crack one of the top Product Management interviews and got the offer. Many of the questions asked in the interview questions was related to concepts in the book. And I was able to relate it.Thanks a lot for putting up this together.

Reviewer: Kindle Customer
Rating: 5.0 out of 5 stars
Title:
Review: Ce livre donne beaucoup d'astuces pour tout le processus de recherche d'emploi . Grave à ce livre j'ai pu adapter mon CV et j'ai ainsi eu beaucoup d'entreprises qui se sont intéressées à mon profil. J'ai pu également préparer mes entretiens en se basant sur les recommandations donnéez par le livre.

Reviewer: Alfonso Gutierrez
Rating: 5.0 out of 5 stars
Title:
Review: Libro perfecto si estás buscando entrar en el mundillo de los product managers. Viene muy bien estructurado, es muy sencillo de leer y cuenta con ejemplos y ejercicios prácticos para ir 100% preparado a la entrevista.

Reviewer: Mauricio Hernández
Rating: 5.0 out of 5 stars
Title:
Review: Libro en buenas condiciones