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Never write a press release again. Amy Rosenberg’s no-frills guide to public relations is everything you need to know about launching a PR career or adding new skills to a flourishing marketing position.

This honest, boots-on-the-ground account of working in public relations details how to work with bloggers, podcasters, influencers and traditional media to generate press coverage, praise from bosses and clients, and better working relationships with colleagues and media partners.

New approaches to PR are also uncovered, including:

SEO PR: How to increase organic search engine optimization (SEO) through PR.Content PR: How to use blog posts as if they were press releases to boost SEO, gain PR coverage and efficiently use content.Social PR: How to engage with reporters on social media to gain story ideas and connections.

With newsrooms dwindling worldwide, it’s now more important than ever for PR professionals to learn how to gain press coverage through performing traditional media functions, revealed in the Operating Like a Newsroom section of the book.

Most importantly, this guide serves as the ultimate tough-loving mentor for anyone starting their PR career or trying to get ahead in marketing by picking up new skills, methodology and a fresh perspective.

Publisher ‏ : ‎ Veracity Marketing (January 21, 2021)
Language ‏ : ‎ English
Paperback ‏ : ‎ 188 pages
ISBN-10 ‏ : ‎ 1736514008
ISBN-13 ‏ : ‎ 978-1736514009
Item Weight ‏ : ‎ 7.8 ounces
Dimensions ‏ : ‎ 5.5 x 0.43 x 8.5 inches
Reviewer: Amazon Customer
Rating: 5.0 out of 5 stars
Title: Strong Content and Well Written
Review: The book does a wonderful job of explaining the diverse aspects of public relations. The author manages to keep the book interesting by keeping the content subject moving at a good pace. There are some good call-outs on tools that the public relations professional can use - but the wisdom of the book relates to her personal experience. She draws on her real-life interactions with newsrooms, editors, etc. to identify pitfalls and best practices.

Reviewer: Rhiana Chickering
Rating: 5.0 out of 5 stars
Title: Must-Read for Modern Approaches to PR
Review: A Modern Guide to Public Relations is an excellent guide to creating a more modern PR strategy, rather than relying on the traditional press release. What I loved most is how the book discussed the best way to pitch ideas to/communicate with different types of media. The book also highlighted different components of a PR strategy, including SEO PR, Social Media PR, and Content PR. As a marketing professional, I will be continuously referencing the knowledge outlined in this book. I highly recommend A Modern Guide to Public Relations to anyone in a marketing and communications position.

Reviewer: Sean P. Harry
Rating: 4.0 out of 5 stars
Title: An introduction to the world of getting your story told and listened to.
Review: Amy pulls back the curtain to let us see what happens inside the world of Public Relations. This is a valuable resource for those of us unfamiliar with or new to the field. She covers basics such as how to pitch, where to pitch, when to pitch and with whom to pitch in order to effectively get your story told and listened to.

Reviewer: EGalvin
Rating: 5.0 out of 5 stars
Title: Straight to the point PR advice
Review: This is the book that I needed when I got my professional start in marketing and PR. The author delivers on her “no-frills” promise with a guide that covers everything from traditional media to new approaches including SEO and social public relations. Importantly, the book is well-planned, well-written, and well-organized. Information is easy to find with practical, actionable tips for getting out there … and getting things done!

Reviewer: Samantha Custer
Rating: 5.0 out of 5 stars
Title: Easy read, fantastic info!
Review: Fantastic book for up-and-coming PR practitioners! This book really focuses in on the main duties a PR person would have and simplifies the concepts that initially seem difficult. The author provides detailed paragraphs and quick bullet points for both avid readers and people who are looking for quick answers! I most appreciated learning about pitching timelines!So worth it!

Reviewer: Elizabeth A McDonnell
Rating: 5.0 out of 5 stars
Title: Great resource!
Review: As a novice to the world of PR, I found this book to be well written and easy to digest. Ms. Rosenberg offers practical insights for any small business owner or organization trying to navigate the media and public relations landscape.

Reviewer: Megan Wentworth
Rating: 5.0 out of 5 stars
Title: Practical and approachable
Review: Amy has done an incredible job of making PR practical, approachable, and, above all, personal. I was impressed with the lack of jargon, inclusion of real life examples, and abundance of easy-to-follow, actionable to-dos and tips. By providing references to episodes of her companion podcast, one is able to learn even more from other PR professionals. This is truly a PR book for everyone!

Reviewer: krista copperman
Rating: 5.0 out of 5 stars
Title: A well organized, easy to read guide with clear "what to do's" and "what not to do's".
Review: Great resource with real world examples that are easily relatable.