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If your success relies upon on a website in any way, this
book is a MUST READ. 

Million Dollar Websites is the book you read before initiating the creative and
technical aspects of the website process.

Whether you have a million dollar budget, building your own,
or somewhere in between, Million Dollar Websites is a non-technical guide that reveals
best practices of the web elite to help you get it right - the first time.

It is Time to Update the Definition of a Website

The website has historically been viewed as a technical
fete, connecting pages and links. Author Rebecca Murtagh believes it is time to
update the definition of the website to reflect the vital role it plays for
businesses and brands in today's digital, social landscape.

The Website is NOT a Project.

Despite good intentions, millions of websites emerge from
the fatally-flawed gauntlet of project-dom unable to deliver results.  Rather than a project, with a beginning and an
end; the website must be a dynamic extension of the brand, able to adapt and
respond to the competitive landscape, visitor expectations and business goals.

The Website is a Business Asset.

As the ultimate destination for a business or brand, the
website should support goals, deliver value, promote brand, interaction and conversion;
one visitor at a time. It is imperative that the business take ownership of the
website as the strategic asset it can, and should, be.

The High-Performance Website Never Begins With Design

A new website or re-design should never begin with design. Design
is about solving problems. Designers, programmers, content writers, programmers
and SEO's expect important decisions to be made before entering into the
creative and mechanical execution of the website. This book walks you through
the steps needed to be able articulate the information needed to enable your
web team to deliver the optimum solution on time, on budget - making
everyone a winner.

Planning a new website or website redesign?

* Define and justify resources required to facilitate creation, optimization
and ongoing management of the website, as a business asset.

* Gain unprecedented insight to best practices used by the
web-elite.

* Communicate effectively with in-house, and external resources, without having
to learn a new language.

* Build a better website, on ANY budget.

* The role of the C-Suite and stakeholders.

* Step-by-step guide to promoting brand, clicks and conversion to create
customers for life.

* Why, how, and when, to SEO without putting your site at risk.

* Prevent costly mistakes; save time and money, with invaluable insight, tools
and tips.

* How to choose the right website format, platform and team.

* How to define requirements and/or RFP to enable true "apples-to-apples" proposal
comparisons.

* Save time, money and stress - use tools to eliminate 'unknowns'
that typically impact timeline and budget.

Today's competitive digital landscape demands speed. There is no time to
experiment or learn as you go. This book should be required reading for the
C-level executive, business owner, webmaster, entrepreneur, designer,
programmer, SEO, marketer, PR, sales, customer service professional, manager or
student whose career is in any way connected to the creation, or performance,
of the website.

Million Dollar Websites will forever change the way you look at the website -
any website.

Even if you have been in the web business for years, or think your website is
doing its job, you are sure to find invaluable nuggets of wisdom that will empower
you to approach the website with the authority and confidence required to
create a high-performing, quality website capable of delivering results today,
and tomorrow.

ASIN ‏ : ‎ B00CR0K56U
Publisher ‏ : ‎ Earl Press; 1st edition (May 11, 2013)
Publication date ‏ : ‎ May 11, 2013
Language ‏ : ‎ English
File size ‏ : ‎ 6477 KB
Simultaneous device usage ‏ : ‎ Unlimited
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Print length ‏ : ‎ 300 pages
Reviewer: Josh
Rating: 5.0 out of 5 stars
Title: This book is a wealth of information!
Review: I consider myself to have just enough technological talent to get myself into trouble more often than not. I found Rebecca's book to be a great resource that I refer back to often.

Reviewer: Home Grown Wreaths,Etcetera
Rating: 4.0 out of 5 stars
Title: Good Read
Review: good book. It is so full of information, I am reading it again. I will pass it on to my partner in business. Keep up the good work. Now looking for a good book on the fundamentals of starting/launching a specialty floral design business..and a good book on grant writing.

Reviewer: Moses
Rating: 3.0 out of 5 stars
Title: Good for beginners
Review: Very good structured book. it Is a good guide for people who start. Gives a few for more advanced professionals.

Reviewer: KoR
Rating: 2.0 out of 5 stars
Title: Although indeed providing some good info, this book is unnecessarily verbose
Review: Although indeed providing some good info, this book is unnecessarily verbose. If the author were a better writer, she could have easily written it in half of the pages. I had to be very patient in order to finish reading.It's kind of ironic that the author keeps emphasizing the importance of seeking professional help. The book certainly needs a better editor...

Reviewer: Our_Treasures_Store
Rating: 5.0 out of 5 stars
Title: Great book! This is a must have book for ...
Review: Great book !This is a must have book for any entrepreneur and small business owner. It is very easy to understand. It has provided our company with a new vision in regards to the importance of the website in any business. This book has become our "go to" reference in the process of rebuilding our company's website. I highly recommend it.

Reviewer: Doc
Rating: 1.0 out of 5 stars
Title: Disappointing- See Author's Shameless Response!!!
Review: The content of this book is below average at best. The author makes you go to her website and subscribe to her mailing list to get any of the lists or protocols discussed in the book. Almost 50 percent of the lists and protocols she discusses in the book are no longer even posted on the website. She spends the whole book attempting to sell you the benefits of subscription to her website as if your investment of time and money to purchase the book was not enough. In addition, her website connected with the book looks as though it was haphazardly created by a 5 year old child. This fact alone should occasion caution and skeptical discernment to those considering to rely upon this author as a supposed expert. The hypocrisy of this is truly confounding. The author should have focused more on providing genuine value as opposed to selling gimmicks and subscriptions to nickel and dime her readers. Truly disappointing indeed:(

Reviewer: Bill Hartzer
Rating: 5.0 out of 5 stars
Title: You need to read Million Dollar Websites by Rebecca Murtagh
Review: This book is a must-read for anyone whose company has a website--not just if your success relies on your website. The experience that Rebecca has is invaluable, and she explains how to build a better website so it's successful. This is an easy to read, easy to understand book, and will be on the top shelf in my book collection as soon as I re-read it for the 3rd time.

Reviewer: K. Shoaff
Rating: 4.0 out of 5 stars
Title: Great for growing your business and brand through the online media
Review: The book is spot on for business owners that are trying to grow their business through online branding, websites and search engine optimization. The book provides good coverage of what it takes to build a website with a focus on achieving business objectives and results versus a focus on slick website design elements.It's also a great read for those that own firms that provide these services and have the same goal of growing their client's business.Sadly, I can't give this the 5 star rating that it deserves because a handful of the key downloadable templates and checklists (e.g. website worksheet, SEO Analysis checklist) are not on the download site.

Reviewer: Raffaele Sarno
Rating: 1.0 out of 5 stars
Title:
Review: Conoscete quelle persone che vi dicono cose come queste:"sai, per aver successo ci vuole coraggio, capacità, disciplina... ""sai, se scommetti alla lotteria puoi vincere!""sai di che colore è il cavallo bianco di Napoleone"..Insomma signori, è BANALE E SCONTATO.E poi tutti questi rimandi al sito... Se vuoi farti pubblcità ehai bisogno di click comprati un servizio apposito.Saluti

Reviewer: Mr R S Sale
Rating: 5.0 out of 5 stars
Title:
Review: As an experienced SEO I was very familiar with many of the issues touched on in this book and the constant conflict between the preferences of the design team and the needs of the client.The book is well written and will be a definite asset to any (or all) involved in the web site design process.

Reviewer: ellyb
Rating: 3.0 out of 5 stars
Title:
Review: While there is some good information in the book, I found the constant referrals back to the website (where you're required to join a mailing list to receive the information) distasteful. The author states that this is required because the documents are too large to send. However, one can make the downloadable materials available "in the cloud" without requiring a newsletter subscription. I've already purchased the book. I shouldn't then have to join a newsletter to receive the full materials expected in the book itself.Additionally, as referenced in the reviews on Amazon.com, some of the materials referenced as being available on the website aren't actually available (SEO Analysis Checklist as one example). There are also frequent grammar errors, such as missing or incorrect words, throughout the book.Overall, there is some decent information in the book, especially for beginners. But the constant references to documents on the website (some of which aren't there, and all of which require joining a newsletter to access), is off-putting.