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(as of Nov 28, 2024 18:47:09 UTC - Details)
The Wall Street Journal bestseller!
Comes with free online companion course
Learn the secrets to getting dramatic results on YouTube
Derral Eves has generated over 60 billion views on YouTube and helped 24 channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest YouTube how-to channel provides the secrets to getting the results that every YouTube creator and strategist wants. Eves will reveal what readers can't get anywhere else: the inner workings of the YouTube algorithm that's responsible for determining success on the platform, and how creators can use it to their advantage.
Full of actionable advice and concrete strategies, this book teaches readers how to:
Launch a channelCreate life-changing contentDrive rapid view and subscriber growthBuild a brand and increase engagementImprove searchabilityMonetize content and audience
Replete with case studies and information from successful YouTube creators, The YouTube Formula is perfect for any creator, entrepreneur, social media strategist, and brand manager who hopes to see real commercial results from their work on the platform.
From the Publisher
LEARN HOW ANYONE CAN UNLOCK THE ALGORITHM TO DRIVE VIEWS, BUILD AN AUDIENCE, AND GROW REVENUE
PART I: THE PLATFORM
PART II: THE OPPORTUNITY
PART III: THE YOUTUBE FORMULA
Publisher : Wiley; 1st edition (February 24, 2021)
Language : English
Hardcover : 352 pages
ISBN-10 : 1119716020
ISBN-13 : 978-1119716020
Item Weight : 2.31 pounds
Dimensions : 6.3 x 1.4 x 9.2 inches
Reviewer: Brian Sellers
Rating: 5.0 out of 5 stars
Title: WOW - More ACTIONABLE YouTube Info than Any Book Iâve Ever Read!
Review: Iâm so impressed by the comprehensiveness of this book! Unlike a lot of other YouTube books out there, The YouTube Formula is both broad in scope AND deep in the information it gives. Iâve watched tons of Derralâs videos online, and he gives so many new secrets in this book that just arenât shown in his public videos!Whether you already have a huge YouTube channel or youâre just starting out, if you want to learn how to sustainably grow your YouTube channel - providing your viewers with better and more engaging content that will keep them coming back for more - then this is the book for you.This isnât just a handful of YouTube âhacks.â Derral does a great job explaining how to execute on both the strategic and tactical aspects of starting and/or growing a YouTube channel, and he does it all in an easy-to-read and entertaining style that gives plenty of actionable suggestions.Itâs all here: understanding my audience; researching my niche; structuring my channel; creating engaging videos; making clickable titles and thumbnails; actually understanding YouTubeâs crazy analytics; and using that data to analyze and adjust for continued growth.And like any great coach, he starts by giving us a solid foundation from which to build, and then give real-life case studies about how these techniques have ACTUALLY worked for his clientsâ channels. There are so many case studies that some are sure to resonate with you.PART ITHE PLATFORM - goes into a lot of foundational detail about the YouTube platform itself, how the AI and algorithm work, and how we can use that to create content in a way that helps the AI to suggest our videos. This information is critical to understanding the more complex chapters later in the book, and was both educational and entertaining.That this information is given alongside a right-sized recounting of the colorful history of YouTube itself, and how the platform has changed over the years, is an added bonus that helps us see WHY the platform works the way that it does.PART IITHE OPPORTUNITY - speaks in detail about the massive opportunities for revenue, profit, personal growth, and social impact that YouTube provides to all of us. Derral talks about several ways of leveraging YouTube for financial and social success - beyond just making money from YouTube ads. Most importantly, Part II goes into the things that so many creators do that cause them to fail, and it details how we can avoid those pitfalls and learn from them.PART IIITHE FORMULA - details the data-driven, human-centered strategies that Derral has himself used to help his and othersâ channels gain billions of views over the last 15+ years. This forms the meat of the book (12 out of 21 chapters), and gives so much useful information, from planning and starting a channel, to creating engaging content, to analyzing and adjusting by focusing on the important analytics.This section covers overall channel strategy: aligning my channel with my greater purpose; identifying who my audience really is and what motivates them; researching not just what is working in my niche, but how to replicate that in my own way; how to organize and structure my channel to both engage my viewers and help the AI suggest my content.It also delves into more tactical video creation, like: how to create videos that keep people watching and maximize watch time and retention; how to create great thumbnails and titles; how to engage viewers and build a community of rabid fans.And then it talks about how to understand and use YouTubeâs massive analytics to analyze and adjust: what YouTube analytics are truly important (and what arenât!); how best to launch and promote a video; and how to tweak my content based on what the data is telling me.As I said, there is SO much great information in this book! Whether you already have a huge YouTube channel or are just starting out, Derral has actionable suggestions and best practices to help you sustainably grow over the long term. What makes Derral so unique is that heâs able to cut through the noise and focus on the geeky data that truly matters, while also being uncannily tuned-in to what motivates real people to view and consume media.These insights are what make his data-driven, human-centered approach so powerful, and itâs awesome to have it all packaged into a book that is easy and fun to read. Iâm giving 5 stars to The YouTube Formula because itâs by far the most comprehensive YouTube book Iâve ever read. Even having taken other YouTube training programs, I know Iâll be referring back to this book for a long time to come!
Reviewer: ML
Rating: 5.0 out of 5 stars
Title: Insightful and Highly Informative
Review: The book hits its target: sharing valuable insights into the workings of YouTube and how to maximize your chances of success at building a channel. Not just about "algorithms", this is a formula for sensible steps that can make your content, keywords, thumbnails, descriptions and other details work. Hardbound at a very reasonable price, this book is a must reference. Thanks much, Derral!
Reviewer: Jennifer Moore
Rating: 5.0 out of 5 stars
Title: THE Book You Need to Understand YouTube
Review: For context, I have been following and consuming Derral Eves' free content for years. I know his material, have watched TONS of his videos, and attended a live training in Orlando. I'm also a traditional media veteran, having spent over 15 years working in TV newsrooms including CNN. My YouTube journey started in 2015, and I was able to go full-time in late 2017 with the help of educators such as Derral and Sean & Benji of Video Influencers.Derral has a paid course called Channel Jumpstart that wasn't in my budget, so I was thrilled he was putting out a book for a more affordable option. Read the entire book over three days and it's like an entire college course full of knowledge. The material includes a history of YouTube and the algorithm, going over case studies of successful channels and the potential on the platform, then the last section explains the "formula" on what strategy Derral uses to grow YouTube channels.Although I am very familiar with Derral's free content on YouTube, I absolutely learned many new and fresh aspects in the book. His breakdown on the separate algorithms for Browse, Suggested, Trending, Notification, and Search was very helpful for me to understand. This was also the first time I've seen insight on the AdSense tiers like Google Preferred and YouTube Selects.Chapter 13 Content is King - as a television producer, I appreciated this section with a roadmap of how storytelling works. This is something many video creators have a difficult time nailing, and Derral explains the concepts well.One of the most inspiring chapters was 8 The Real Power of Your Influence: Making a Difference. It's easy to just think about dollar signs and an inflated ego from being a YouTuber, but as evidenced by people like MrBeast, we can use YouTube to do good, help others, and change the world.I've only owned this book for a week, and I've already recommended it to quite a few people and bought a second copy as a gift. It's a must-read for anyone interested in YouTube or for seasoned creators with a big following. It is 1,000% worth investing the time to consume.One thing to note: The YouTube Formula does *NOT* cover technical aspects of production like cameras or editing, and I get asked about that a lot from people who don't know much about it. You can easily find answers to those questions on YouTube, but you need to realize that those things don't matter nearly as much as you think. First, you need to make an effort to understand the platform and develop a winning mindset for YouTube. Don't spend too much time worrying about getting the perfect set-up, it won't matter if you can't get anyone to watch your videos. Derral Eves gives you all the tools in this book to accomplish that.
Reviewer: luther brooks
Rating: 5.0 out of 5 stars
Title: Great book that you can execute immediately
Review: I love this book because it gave me the right direction. Some things I already other things I did not and it gives me daylight not if my channel is going to blow, but when it will blow up. I am so excited to get in my studio to dish out the next video. Thank you for this great book.
Reviewer: Kindle Customer
Rating: 4.0 out of 5 stars
Title: Good book. Good advice.
Review: It's a good book. I'll be trying the advice on my YouTube channel joezcode.Pro tip for reading this book. If you want the meat first read part 3 first. The read parts 2 and 1Good bookGood adviceMore of a ready fire aim strategy but I'll see how it helps
Reviewer: Dr. Jeff Brodsky
Rating: 5.0 out of 5 stars
Title: Incredible Book! Thank You!
Review: Within a few months after reading and studying this book, my 16 year old grandson has built a following of a few thousand and growing daily! His subject is on how to be a better Soccer player.
Reviewer: Jeniree Candurin
Rating: 5.0 out of 5 stars
Title: A Must Have
Review: I could have read it faster but honestly I'm taking my time to make sure I go through all the actionable steps. I also got the audiobook version because I find it extremely useful.
Reviewer: Elaine M. Chandler
Rating: 5.0 out of 5 stars
Title: Excellent Advice
Review: Once I got through the YouTube history at the beginning, I found this book to have excellent advice. I will be reading it again and referring back to it often.
Reviewer: Francis Yu
Rating: 5.0 out of 5 stars
Title:
Review: It really tells you what is YouTube asking from you and what you need to do the be better at YouTube
Reviewer: Juan Antonio Rodriguez
Rating: 5.0 out of 5 stars
Title:
Review: Es increible toda la información que tiene, cuanto ayuda y todo lo que enseña, definitivamente si quieres empezar o mejorar tu canal de YT TIENES QUE LEERLO!.Es tan bueno que por el precio que lo venden parece un regalo! PodrÃa pagar muchisimo mas por el con todo gusto!
Reviewer: Jeniffer
Rating: 5.0 out of 5 stars
Title:
Review: Veio tudo perfeitinho. Como vei de outro paÃs, demorou 1 mês mais ou menos para chegar, mas chegou dentro do prazo estipulado. Wstou mega feliz com o livro.
Reviewer: Nice cheese but very rich!
Rating: 5.0 out of 5 stars
Title:
Review: Great hints and tips
Reviewer: Ivar Y.
Rating: 5.0 out of 5 stars
Title:
Review: Must read
Customers say
Customers find the book very informative, jam-packed with insight, and useful. They say it's great for getting the breakdown on how to be successful with a YouTube channel. Readers also mention the book is well worth the price. However, some customers report that the pages are out of order.
AI-generated from the text of customer reviews