2024 the best website design review

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Most websites lose. Almost all of them.

Many never make a profit. Like chocolate teapots, they look nice but flop as soon as you pour hot customers into them.

Others are successful at first, and then get crushed by competitors.

This book is about how to buck the trend—to make websites that customers love and that are outrageously profitable.

The unique methodology is based on the authors’ award-winning work growing many of the world’s biggest web companies—plus hundreds of smaller, market-leading companies in over eighty different industries. In this book, you’ll getWhat successful web businesses do differently (and others get wrong)How to easily identify your website’s biggest opportunitiesA treasure trove of proven solutions for growing businessesDiscover how to grow your profits—by making winning websites that people love.

ASIN ‏ : ‎ B076XSCTB2
Publisher ‏ : ‎ Conversion Rate Experts (October 25, 2017)
Publication date ‏ : ‎ October 25, 2017
Language ‏ : ‎ English
File size ‏ : ‎ 50848 KB
Simultaneous device usage ‏ : ‎ Unlimited
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Enabled
Word Wise ‏ : ‎ Enabled
Print length ‏ : ‎ 354 pages
Reviewer: Toni Marić
Rating: 5.0 out of 5 stars
Title: By far the best books on CRO and one of the best marketing books ever
Review: This book is literal gold!Karl and Ben are CRO inventors and guys who understand marketing at a very high level.This book is highly practical and as you read it you can apply its wisdom on your website and every other possible online and offline conversion optimization.This is a must read for marketing managers, busness owners and everyone who wants to succeed in business and marketing.

Reviewer: Jasper W. Kuria
Rating: 5.0 out of 5 stars
Title: A fantastic read, chock-full of tips that have produced 2x or 5x sales!
Review: Making websites win is a fantastic read, full of both elegant concepts and in-the-trenches actionable tactics that have produced 2x to 5x for CRE’s clients. The authors are CRO (Conversion Rate Optimization) practitioners and it shows. Here are a few of the things I like about the book:1. Simple, clear and concise writing.2. Lots of examples and case studies drawn from their real-world consulting practice.3. An exhaustive list of books and resources to learn more. Books on writing, Tools for user testing, tools for A/B testing, mobile friendly CRO tools, numerous useful links and websites (like 'This is a Website')4. Discussion of broader business topics that go beyond simple page optimization e.g. niching for success, fulfilling more of your customers’ needs (to increase lifetime value and amortize acquisition costs), and holistically building the kind of company that is deserving of success (versus treating CRO as a bolt-on afterthought)5. Karl and Ben's quintessentially British wit and humor!In the last 8 years I’ve read roughly a new book every week. Only rarely do I come across books that need to be re-read many times to fully internalize the lessons. Eugene Schwartz's Breatkthrough Advertising and John Caples Tested Advertising Methods are such books. To this short list, I now add Karl and Ben’s Making Websites Win. How can I not, with gems like these?“How can you overcome the curse of knowledge? Design your processes for what you perceive to be a busy, lazy, drunk, amnesiac idiot—what lawyers call a “moron in a hurry” (really). Even geniuses with time on their hands will be grateful that you did.”“conversion is not an afterthought. Conversion is identifying what type of company your visitors would ideally love to do business with…and then becoming that company.”“A guarantee can be powerful, like a chainsaw. Used right, it can cut through customer objections. Used wrong, it can cut through profits. In this chapter, we’ll describe how to know if a guarantee would work for your business—and how to design and implement a guarantee that works.”“Many people agree that they need to focus more. But they think that focus means concentrate. It doesn’t. Focus means neglect. As Steve Jobs said, “Focus means saying no to the hundred other good ideas.” Focusing doesn’t feel empowering; it feels embarrassing, upsetting, and scary. A sign that you are focusing is that you frequently cringe at the things you aren’t doing.”“The best way to ‘beat your competitors’ is often to redefine yourself so that you have fewer of them.”The one piece of constructive criticism I could offer is perhaps to introduce the case studies earlier and weave them more thoroughly into all the chapters. E.g. start with the GoHenry case study and then introduce concepts by referring to examples already shown.

Reviewer: Elaine Anderson
Rating: 4.0 out of 5 stars
Title: Great For Newbies Who dont know a thing about websites
Review: This is for anyone like me, who had no idea what to ask someone who builds websites. I like the term CRO (conversion rate optimization). We have to make sure to design a website based on what the customer or customers may need and want. The only thing I knew about a website from face value, from my personal expereience when I go on websites to buy items. I thought about how will a website look on a mobile device since people do buy items from their smart phone. I learned about A/B tests and heat maps and getting a great understanding where the customer is looking when viewing the website.The book is really good however reading the book, it will tell you in the next chapter. The book clearly defines the book in sections but as you read it will inform you about a new chapter is starting. I think, if that was the case make to list the chapter. Also, I need to review the last section again, the case study because I skimmed through it because I did not grasp all of the points well. The book is good and when I hire someone to build my website, I will use this book as a guide to see if they can do it.Thabks.

Reviewer: Mark Smallwood
Rating: 5.0 out of 5 stars
Title: Scientific methods to boosting traffic conversion
Review: This book is not just a theoretical romp. Blanks and Jesson tell you how to use the right tools to actually perform the kinds of user tests you've been reading about and ignoring for years. You can read all of the cool user-centered design books by big name design firms, or you can implement even a small number of the methods in Making Websites Win to scientifically improve sites and make more money.When I was a kid, my mom worked with a guy who actually had a sign on his desk that said "Think." I saw it many times. It may seem ironic or silly now that it has been satirized so often, but honestly, I would love it if more people took that admonition to heart. Making Websites Win is packed with techniques for how to actually think about your website, your traffic, and your customers. This isn't some, "change that button from green to red" and you'll be rich kind of book. Frankly, as I've gone through the book, I've thought, "This is harder than I thought it would be," even though it's not really that hard--it's just that we're so used to things being so simple. Don't agree? How fast can you buy a domain name and put up a website? How fast could you do it 15 years ago? Trust me, we're conditioned to "easy." But, what Making Websites Win prescribes is a good kind of hard work. Just reading through the main sections, I'm itching to try this stuff out. It gives me that "this is what I've been looking for" feeling.What these guys write about is how to create experiences that attract action from your customers. How to really create those experiences, test them, and fix them to make them better. Their chapter on how to write better copy is spot-on, including links to some books that I've never seen before. And I've been writing for a living for over 30 years. Their chapters on UX and testing, even if you have a low-traffic site, are groundbreaking. This is not one of those books that tells you "oh, you need to do eye-tracking studies, have fun..." The authors describe how to perform eye-tracking studies AND how to analyze and understand the results. I just spent 15 minutes going through the full-blown case study at the back of the book too, and it's worth the price of admission. Really.Honestly, I wish every web designer and web developer read this book and Steve Krug's books, and then implemented just 20% of what they recommend. The Web would be a more enjoyable and more effective place to spend time.

Reviewer: Arthur Ribeiro
Rating: 5.0 out of 5 stars
Title:
Review: O livro mais completo com descrições de conceitos, etapas de investigação, ferramentas e cases para otimização de qualquer negócio digital

Reviewer: Amazon Kunde
Rating: 5.0 out of 5 stars
Title:
Review: very good examples and overall nice outline

Reviewer: David Rouleau
Rating: 5.0 out of 5 stars
Title:
Review: One of the good thing about this book is that they drill down into the details and give you tons of examples to start your thinking process!

Reviewer: Shrin
Rating: 5.0 out of 5 stars
Title:
Review: I was asked to study this book as a 'bible' for my CRO based internship, and I couldn't have asked for a better introduction to Conversion Optimization which is part tools+analytics and part art. This book does a superb job of covering both plus with its extended coverage on the website blogs, one could not ask for something better! Dr. Karl Blanks and Ben Jesson have put out this masterpiece, the Monalisa of CRO strokes, using colors from their own extensive experience, which makes even a professional from this field go "ah!" and many a times, "aha!". I have fallen in love with the subject many times over - each of the 3 sections is pure gold. Highly recommended read if you want to seriously improve conversions and have your customers eating out of your palm!

Reviewer: Joaquín
Rating: 5.0 out of 5 stars
Title:
Review: Great advices for a start-up.Also great to make an useful dialog with my boss and apply scientific method to make decisions. I live in Mexico, where we have an enormous distance to power, which is very bad to take wise decisions. It helps a lot to explain how important and critical is to experiment. The three main features of winning websites are really useful: design for function, experiment, make incremental changes. Essential reading.