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Hook Point: How to Stand Out in a 3-Second World, by out of the box thinker Brendan Kane, breaks down the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling brand—both online and off—so you can thrive in the new micro-attention world in which we live.

A lot of people know who they are, what they do, and a few even know why they do it—but even when brands or individuals have clarity in these areas, they often struggle to grab a potential audience’s attention for long enough to get them to learn about their attributes. Others have amazing products or services that fail to achieve great success because they don't know how to talk about what they do effectively. This is because digital and social media have reshaped our world into one of micro-attention.

There are over sixty billion messages shared on digital platforms each day, and the average person is exposed to between four thousand to ten thousand ads a day. This bombardment of stimuli has changed the way we communicate and market content both online and off. In fact, research shows that you have less than three seconds to capture a person’s attention. With such a short window of time, we need to hook audiences quickly, efficiently, and consistently if we want to successfully fuel brand awareness and growth.

Luckily, Brendan Kane, an out of the box thinker and strategist who’s built platforms for celebrities like Taylor Swift and Rhianna, and worked with Fortune 500 companies like Paramount, Viacom, and MTV has mastered the art of standing out. In Hook Point: How to Stand Out in a 3-Second World he reveals the power of hook points—a communication tool that helps marketers package their messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whether you’re promoting a brand, product, or service this book is the essential guide for making it in our three-second world.

ASIN ‏ : ‎ B08D56R2FW
Publisher ‏ : ‎ Waterside Productions (July 15, 2020)
Publication date ‏ : ‎ July 15, 2020
Language ‏ : ‎ English
File size ‏ : ‎ 6181 KB
Simultaneous device usage ‏ : ‎ Unlimited
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Enabled
Word Wise ‏ : ‎ Enabled
Print length ‏ : ‎ 304 pages
Reviewer: Veronica C.
Rating: 5.0 out of 5 stars
Title: Good information and an eye opener!
Review: If you’re looking to build your business in this new world of marketing and capturing your target audience’s attention in this world full of noise. Then you should purchase, read and do what the author recommends. He gives good tips on how to stand out and how to test your content to avoid making the same mistakes. I like how each chapter gives a summary of what was discussed…easy for me to get back to the information I need.

Reviewer: Chris Toomey
Rating: 5.0 out of 5 stars
Title: Great book to learn Hooks!
Review: Very practical & applicable with tons of lessons bookmarked for later. Kane has a great storytelling style that makes for an enjoyable read throughout.The only drawback being there's a LOT of self promo in the book, which does get a bit redundant.Overall, Great book for anyone looking to learn about Marketing & Content Creation

Reviewer: Toddd L. Tomlinson
Rating: 4.0 out of 5 stars
Title: Good book and a reminder of you have to address the short attention spans
Review: Good book on how to deal with the 3 second attention spans that our target markets have. We have multiple online stores and are always struggling on how to capture eyeballs and hold on to them. Good advice.

Reviewer: Goose Frabba
Rating: 5.0 out of 5 stars
Title: Useful book
Review: Love Brendan’s content. Helpful and practical tips.

Reviewer: Taylor Morgan
Rating: 5.0 out of 5 stars
Title: Great quality
Review: I received the book on time great quality no damage.

Reviewer: M.R. Goedegebuure
Rating: 3.0 out of 5 stars
Title: Useful but high-level information
Review: I have not learned much by reading this book. The information shared is aligned with other books that I read on this topic. Other books give (more) guidance about HOW to achieve success. I also feel that the reader needs to read between the lines a bit too much.Is this your first book about copywriting and social media marketing, do not hesitate to pick a copy up.Have you read more about these topics or have you learned from doing, then, maybe, this is not the book for you.Is this a bad book? NoDoes Mr Kane know what he is talking about? YesI was just hoping for more detailed guidance about how to wrote better hooks and that information was limited and less detailed than I hoped.

Reviewer: Great Stuff
Rating: 5.0 out of 5 stars
Title: Fantastic Book
Review: Delivered on time without delay and wrapped neatly so no postal abuse is seen! Thanks Much

Reviewer: Lisa Chin
Rating: 5.0 out of 5 stars
Title: A fun and effective approach to marketing!
Review: This book teaches marketing concepts that are easy to understand and follow. If you want to improve your marketing skills, whether online, in business meetings, or at job interviews, this book is a great resource.

Reviewer: Edu Aguiar O (Instagram)
Rating: 5.0 out of 5 stars
Title:
Review: O que dizer de Kane, o cara do livro 1 milhão de seguidores e gestor de redes sociais de grandes celebridades com resultados que poucos tiveram na vida. Recomendo demais!

Reviewer: Rubén R.
Rating: 5.0 out of 5 stars
Title:
Review: Es un libro sumamente esclarecedor con respecto a la estructuración de mensajes potentes para cualquier tipo de comunicación. No lo he terminado de leer, aún voy por la mitad, pero sin duda lo recomiendo ampliamente.

Reviewer: Inge Nielsen
Rating: 5.0 out of 5 stars
Title:
Review: Spot on product as described.

Reviewer: Luis
Rating: 5.0 out of 5 stars
Title:
Review: Die im Buch beschrieben Techniken halfen mir den Umsatz meines Unternehmens innerhalb von 2 Monaten um 30% zu steigern dank den Umfangreichen Verständnis von Hookpoints die man aus dem Buch erhält ohne das viele Vorkenntnisse nötig sind

Reviewer: Diego
Rating: 5.0 out of 5 stars
Title:
Review: This book teach you basically a thing: if you don't get the reader attention at the very begining of your speech, or your video, or any other content you want to share in Internet, you are wasting your time. The rest of the material you've created will never exist.