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Best Practices in Law Firm Business Development and Marketing is a unique resource for law firm leaders, practicing attorneys, legal marketers, consultants, and educators who want to uncover the best marketing practices in the legal profession. Find out how the most successful law firm leaders are creating and developing firm cultures to encourage business development, and how smaller firms and single practitioners are executing on marketing plans to make an impact.
This book uncovers the best practices in the wide arena of legal marketing and covers topics including:
the most successful ways to create long-term relationships with clients
how personalities, leadership, and collaboration contribute to a firm’s culture and brand
what characteristics management should look for when hiring a CMO
how compensation, firm culture, training, and coaching can support and incentivize business development
steps to take to build an individual reputation and brand, including the use of press, speaking engagements, and social media
the essential approach to support women lawyers with business development — including ideas on networking, mentorship versus sponsorship, and authenticity in marketing
how new technologies are being applied to deliver better service, attract clients, and generate business
the important role of legal operations, the procurement professional, and legal process outsourcing
practical methods for evaluating AI solutions to business needs such as billing, e-discovery, and technology-assisted review
Culled from scores of interviews with law firm leaders, chief marketing officers, and legal innovation visionaries, Best Practices provides actionable advice and real-world thinking. Each chapter is filled with information that can be scaled to apply to a single-person law practice as well as a large international law firm. In addition, the book features special “Think Pieces” from some of the nation’s leading experts in legal marketing.
ASIN : B07VR25DSZ
Publisher : Practising Law Institute (April 2, 2019)
Publication date : April 2, 2019
Language : English
File size : 254 KB
Text-to-Speech : Enabled
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Enabled
Print length : 183 pages
Reviewer: nhuacs
Rating: 5.0 out of 5 stars
Title: Desarrollo de Negocios
Review: Excelente libro para entender mejor el Marketing Legal y desarrollo de negocios
Reviewer: Barbara
Rating: 5.0 out of 5 stars
Title: Farone's Prescription for Fame
Review: If answering the phone by the third ring is your marketing thesis and it has worked â no need to read this book. Contrariwise, if you find law practice a game of survival where there is no client wandering without representation, then you are desperate to read this book because the only way to grab business is from someone elseâs rolodex (aka Microsoft Outlook Contacts). And, Deborah Farone taught Cravath, Swain & Moore and Debevoise & Plimpton how to build marketing, communications and business development departments that brought both firms into the 21st century. Even the very best of the best needed a plan to salvage their legacy clientele in a world where competition for clients knows no boundary.The author speaks from an inventory of experience amassed with 180Ë peripheral vision. Technology and marketing? Yep, itâs there. Tactics for personal positioning â that is, grooming your credentials for the client? Yep, itâs there, too. Mastering technology and social media for socializing expertise among a vast audience of potential client candidates? Once more, itâs a yep. Can you get by with only a stable of middle-aged white men? Nope, and Farone explains why. Rewarding cross-marketing for business development? Socializing firm networks/experience and rewarding collaboration/cross-marketing is the way to go. Farone warns that heaping bonuses/distributions on origination credits is a shaky foundation for success.Farone speaks. But, she does so through the experiences of legends. Sam Butler and Allen Parker (Cravath), Francie Blassberg and Mary Jo White (Debevoise), and Harvey Miller and Ira Milstein (Weil Gotshal). From that grounding, Farone pivots and demonstrates how individual fame can be leveraged into institutional success when it is coupled with a well-crafted marketing department and the right chief marketing officer. The book is replete with examples of how teaming the famous with the facilitators gets the gold medal.There is simply nothing like it. Particularly, from the voice of the first recipient of the Legal Marketing Associationâs Legacy Award in recognition of her contribution to the profession. If you are hungry, feast on Faroneâs BEST PRACTICES.Ralph Ferrara
Reviewer: Jodie OâBrien
Rating: 5.0 out of 5 stars
Title: Best Practices shared by the best in the industry
Review: Farone is âthe expertâ in the field and she graciously shares the wisdom she has garnered through her years in the industry. Thank you!
Reviewer: Amazon Customer
Rating: 5.0 out of 5 stars
Title: Must Read!!
Review: Excellent Information with an Authorâs style that was that was easy to read and connect with.
Reviewer: Anonymous
Rating: 5.0 out of 5 stars
Title: Awesome read!
Review: Such an insightful, well-written read. Interesting every step of the way. 5 stars for sure
Reviewer: Carlie
Rating: 5.0 out of 5 stars
Title: Very informative...
Review: Deborah Farone is an expert in her field. She offers excellent advice and insight!
Reviewer: Linda NY
Rating: 5.0 out of 5 stars
Title: Required reading for all lawyers and law firm staff.
Review: Farone is a master storyteller. As the CMO for a 4000 person professional services firm, I live marketing and business development daily. I was thrilled to see that Deborah had gleaned the most salient marketing tips from leaders across the legal industry. Her writing is impactful and provides tangible examples that all lawyers and other professionals will benefit from. There is no other resource in the market that addresses marketing and business development the comprehensive way this book does. It should be required reading for all law students and every practicing attorney.Linda Orton
Reviewer: Jon L.
Rating: 5.0 out of 5 stars
Title: the definitive work in the field
Review: This is the definitive work in the field, written by someone who has mastered it at the highest levels of the legal profession. Her sage advice, born of experience, provides a critical competitive advantage to any law firm, large or small, that is trying to succeed in today's hyper-competitive environment.