hubble contacts review
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(as of Jan 09, 2025 14:03:40 UTC - Details)
“A candid, behind-the-scenes look at how successful direct-to-consumer brands such as Hubble are launching their businesses on platforms like Facebook and Google.”—Lisa Sherman, president and CEO, the Ad Council
LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD • “A must-read for anyone interested in starting a new business.”—Moiz Ali, CEO, Native
E-commerce startups have exploded in the marketplace, selling merchandise and services directly to consumers, often through mobile phones. They skip the middlemen, avoid the lower margins of retail channels of distribution, strike deals directly with manufacturers and suppliers, and, in doing so, save consumers money. Among the companies that are part of this e-commerce revolution are Dollar Shave Club, Casper, Quip, Peloton, and Hubble Contacts.
In Selling Naked, Hubble Contacts co-founder and co-CEO Jesse Horwitz shows entrepreneurs and enterprise companies alike precisely how to conceive, launch, and grow an e-commerce brand by using paid marketing social media channels. Horwitz shows entrepreneurs how to test consumer interest before spending a dime by placing mock ads on Facebook and other social media. Using this method, Hubble Contacts got an astonishing two thousand signups in four days, and as a result, raised $3.5 million in seed money. Hubble ran a second experiment to see if consumers would actually sign up for the service, which led to a second multimillion-dollar investment. Horwitz shows how startups can cut through the metrics bullshit to focus on the one metric that really matters; how to use third-party tools rather than build everything from scratch; and how to tell a great story to investors and frame your digital offering. In addition to running Hubble, Jesse Horwitz now works with established Fortune 500 enterprises to help build their e-commerce brands within the landscape of a larger retail environment.
Selling Naked is the definitive playbook on how to start up a successful direct-to-consumer business.
ASIN : B07S2N6FGQ
Publisher : Crown Currency (February 18, 2020)
Publication date : February 18, 2020
Language : English
File size : 2116 KB
Text-to-Speech : Enabled
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Enabled
Word Wise : Enabled
Print length : 278 pages
Page numbers source ISBN : 1984826263
Reviewer: Chris Picerni
Rating: 5.0 out of 5 stars
Title: Great book for those looking to start a DTC brand
Review: This is an excellent book if you have started or are considering launching a direct-to-consumer brand, or "selling naked." You can tell it was written by a founder for other founders - it is an honest approach that takes you step-by-step through what is necessary, both from a business perspective as well as a mental perspective. I am giving it 5-stars because of the tactical advice in the book. When launching a company nowadays, academic knowledge will only take you so far and it is the tactical advice and guidance that sets this book apart. The only criticism I may have is that Horwitz may underestimate the difficulty in raising significant investment capital as he is a big proponent of taking VC investment. But other than that, it is an excellent and useful read.
Reviewer: Benjamin Tregoe
Rating: 5.0 out of 5 stars
Title: Must-read for aspiring and early stage DTC founders
Review: Selling Naked is a must-read for every aspiring or early-stage DTC founder. In starting companies, we all receive a ton of advice. The best advice usually comes from the people who have done it and done it recently. Reading Selling Naked is like having Jesse as your mentor. There are great suggestions for capital, marketing and metrics. Plus he helps prepare you for the mental and physical challenge. Even if you donât take the same path Jesse took, you will pick up tools and insights you can immediately apply to make your path more successful.
Reviewer: Griggah
Rating: 5.0 out of 5 stars
Title: An excellent book if you want to start a dtc company
Review: Jesse is a gentleman and a scholar. If you want to start a healthcare dtc brand thereâs honestly not a lot out there. I learned a lot from reading this and if you actually do want to start a healthcare dtc company you will learn a lot from this book!!
Reviewer: R. B.
Rating: 4.0 out of 5 stars
Title: interesting
Review: interesting info. but clearly this guy isn't ready to write a book - he wasn't sure of his message.there are some useful nuggets, to be sure. and it's an interesting 'right place, right time, right idea' success story.however, the author probably could have waited for his next success to share his thoughts.
Reviewer: Christine Johnson
Rating: 5.0 out of 5 stars
Title: The best entrepreneur guidebook of the year! Seriously canât put it down!
Review: Just getting started and already canât put it down. It is truly something every entrepreneur should be equipped with. I especially like the references used in this book to make it enjoyable and easy to navigate. If Selling Naked doesnât get you excited to jump head first into the direct-to-consumer world I donât know what will.
Reviewer: Will Hailer
Rating: 5.0 out of 5 stars
Title: Reference shelf for life.
Review: Concise. Well-written. Informative. Interesting. Helpful. So many ways to describe this book. For any new entrepreneur, VC thinking about how to better assess companies or stale large corporation looking for a better way to do things - this book is for you. Highly recommend.
Reviewer: MarcK
Rating: 5.0 out of 5 stars
Title: DTC Behind the Scenes
Review: Great insights into DTC marketing and the new digitally native brands. Must read if youâre think about starting, investing in, or working for an interrupter brand.
Reviewer: AprilPastis
Rating: 5.0 out of 5 stars
Title: Interesting & helpful business advice
Review: Looking for venture capital? This would be a great book for you. More than half discussed just that. It still was inspiring to read the steps the author took to build a successful business. He gives solid examples of achieving success by learning from mistakes.
Reviewer: Vino
Rating: 5.0 out of 5 stars
Title:
Review: Jesse does an amazing job using his experience to transparently share the truths behind building a consumer facing business. Whether you are looking to bootstrap or fundraise from investors he covers it all. One thing I absolutely love about this book is Jesse shares his trade secrets around everything from scaling customer support to thinking about the IRR for your business opportunity. I'm only on Page 153, but had to share this review since I will be ordering more copies for my team.