bookerʼs bourbon review
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(as of Jan 03, 2025 15:24:14 UTC - Details)
Lessons on product, quality, innovation, and longevity from the "First Family of Bourbon"
The Big Man of Jim Beam delves into the life and times of legendary distiller F. Booker Noe III, grandson of Jim Beam and father of the bourbon boom. A true American original who left his mark on everything he did and everyone he met, this charismatic, opinionated man turned the Jim Beam company into the world's largest bourbon distillery and secured his product's place in the cultural psyche. This book tells his story, from growing up in the "First Family of Bourbon" to becoming master distiller, offering insights and guidance for creating brands and products that stand the test of time. His commitment to innovation and quality earned him legendary status and tremendous business growth; the discussion keys in on some of his most prized creations, including one of the first super-premium bourbons on the market, and the small batch collection that laid the groundwork for bourbon's modern resurgence.
Jim Beam is a distinctly American brand that has tapped into the collective consciousness and leveraged vision into growth. This book tells the story of the man behind the brand, and his approach to his work, his product, his company, and his people.
Read colorful stories about growing up as "bourbon royalty"Trace Booker's journey from apprentice to world's largest bourbon distillerLearn how innovation and a commitment to quality delivers product longevityGain deep, personal insight on creating a brand that becomes a legend
Booker was the sixth generation of the Beam family to make bourbon, and he grew an empire. Driven by commitment, vision, and a singular sort of ambition, his success offers many lessons to anyone in business. The Big Man of Jim Beam tells the story, and digs out the wisdom and insight from this legendary leader.
Publisher : Wiley; 1st edition (September 13, 2016)
Language : English
Hardcover : 240 pages
ISBN-10 : 1119320151
ISBN-13 : 978-1119320159
Item Weight : 10.2 ounces
Dimensions : 5.2 x 1.1 x 7.1 inches
Reviewer: Chandler Minch
Rating: 5.0 out of 5 stars
Title: An amazing book
Review: Absolutely couldnât put it down. Iâm not a reader but this book is captivating for a bourbon enthusiast. Tells the story of the most interesting man to ever touch bourbon. Had to pick up bookers sons book because I couldnât get enough of this book. If you love bourbon youâll absolutely love this book.
Reviewer: Kathy Ratliff
Rating: 5.0 out of 5 stars
Title: Jim Beam books
Review: Thanks these were for Christmas presents! My husband is the warehouse manager there,,,,MERRY Christmas!!
Reviewer: Lisa Steffen
Rating: 4.0 out of 5 stars
Title: Good book on an American Icon and it has a lot of recipies in it
Review: If you're looking for some behind the scenes views of how Booker Noe grew Jim Beam you'll get a lot of that along with some of the Beam history and facts. It is a short book that goes through Booker's upbringing and how he came to be the Master Distiller.The last 50 pages or so are recipies for using Beam in the kitchen. I wasn't expecting that but I will try a couple of them
Reviewer: wogan
Rating: 4.0 out of 5 stars
Title: A big man
Review: This book tells the story of Booker Noe. He was a master distiller of bourbon and he worked to help Jim Beam as a brand that was in demand.A bit of history is given, including how bourbon lost its popularity after prohibition ended and at the end of the 20th century.The main story is about the man and his life, not only in the distillery but in his background and hunting and fishing.There are photos, a list of Jim Beamâs bourbon lineup, a glossary and some food and drink recipes â all of course including bourbon. We actually made the bourbon chicken which turned out well.This is a book for Jim Beam lovers and bourbon drinkers too.
Reviewer: Rawim
Rating: 3.0 out of 5 stars
Title: A bit watered down
Review: I love story about real people who were real characters. I was hoping this would be such a book, rather this a collection of stories about Booker Noe, sorted together to try and form a biography of the man and the brand of Jim Beam. For any serious Bourbon nerd there will be little new material here. I feel like this is a book best left to the bookshelf of the Jim Beam gift shop, and not the serious spirits history buff. Some stories are chuckle worthy, some maybe show a little insight or history, but this book just comes off as an over expanded bio that would maybe be on the back of a limited edition bourbon bottle. Great for someone new to Bourbon, but perhaps not the experience imbiber.
Reviewer: Joanna D.
Rating: 3.0 out of 5 stars
Title: Great story, mediocre telling
Review: Wish this was not written by a hack ghost writer. Yeah, I said that. Jim Korkoris specializes in memoirs of memorable people, but his writing is mediocre. The anecdotes in this book start--but they're over before you have a chance to savor them. Then it's on to the next little tale, with facts larded here and there so you feel you've learned something about bourbon. But it's like making a meal of those little nothings they start the party with, and then finding out, that was it, there's no main course and you really didn't appreciate artichoke paste on water biscuits and parmesan crisps as a repast.Booker Noe was the grandson of Jim Beam, the reknown distiller and his life was as large as the market he created for the signature whiskey of our American South. Bourbon is a passion not only now in the US, but worldwide--popular in whiskey-mad Japan (and ha, Jim Beam is owned by whiskey giant Suntory), Australia and even the UK, where they have the very tears of Prometheus dripping eternally from Scotland. Even the redoubtable "M" (played by Judy Dench, in Casino Royale) preferred bourbon as a tipple.How Booker got to suss out the market and seemingly insatiable demand these days for bourbon is interesting. I just wish the writing were not slapdash. As in "only my refined pallet"--and other gaffes that a critical reader could have caught but Spell Check blithely assumes you meant something like teakwood, tung-varnished platforms holding your whiskey cases.So read it, and learn a bit about Jim Beam, Booker Noe, bourbon but don't expect a really great book.
Reviewer: Obsessed.ABC
Rating: 3.0 out of 5 stars
Title: A quick and fast read, lacking in details.
Review: OK book, maybe for a fan of the company. I mistakenly thought this would be more in depth about the Jim Beam business from start to current but it is more focused on the man how took it to multi-millions - Booker Noe. I found it short and light on details/depth.
Reviewer: Antigone Walsh
Rating: 3.0 out of 5 stars
Title: Bourban Bumpkin
Review: This book is a puff piece focusing on Jim Beam's grandson, Booker Noe. It is chock full of cutesy story, the best of which involves Noe bringing in a real homestyle country ham to an upscale restaurant. Crusty yet charming, he is a business bumpkin who is credited with popularizing bourbon in general, Jim Beam in particular. I would have liked to see more of the business savvy and less of the Jed Clampett cuteness. Noe was unquestionably a character and this read is fluffy and light, if a bit too long. The best part of the book is the recipe section which reminds the reader that pretty much everything, including this book, goes better with the bouran.